Overview

SpliTrip is a travel-tech startup designed to make luxury yacht rentals accessible by enabling users to share costs and book curated trips with like-minded travelers. The platform aims to democratize premium travel experiences through a scalable and cost-effective model.

We provided consulting services focused on market research, monetization strategies, and competitor analysis, along with the creation of a conceptual UX/UI design and pitch materials to support early-stage development and investor engagement.Market Research and Target Audience Identification

Challenge

SpliTrip needed:

• Market insights to validate demand and identify target demographics.

• Competitor benchmarking to highlight market gaps and opportunities for differentiation.

• A monetization plan outlining revenue models and pricing strategies.

• Conceptual UX/UI design to visualize platform functionality and user flow.

• Pitch materials to communicate the platform’s vision and scalability to investors.

Our Approach

We delivered a consulting-first framework, ensuring SpliTrip had the strategic insights and design foundation to move forward with development and launch:

1. Market Research & Competitive Analysis

• Conducted deep market analysis to evaluate the potential for shared yacht rentals and define user profiles.

• Delivered competitor insights, identifying unique positioning opportunities and industry trends.

2. Monetization & Revenue Planning

• Designed a revenue strategy based on booking fees, membership plans, and premium experiences to ensure profitability.

• Provided scalable monetization models aligned with industry benchmarks.

3. UX/UI Concept Development

• Created a visual framework for the app, focusing on user-centric design and seamless navigation.

• Delivered initial design concepts to illustrate key features and workflows.

4. Investor-Ready Pitch Materials

• Developed a Pitch Deck to communicate the platform’s business model, growth strategy, and scalability potential.

• Highlighted market validation data and revenue projections to attract early-stage investors.

Results

• Delivered a validated business strategy, aligning platform features with user demand and market gaps.

• Provided a conceptual UX/UI design, enabling rapid prototyping and investor demonstrations.

• Built a monetization framework, supporting scalable revenue growth.

• Equipped the client with pitch-ready materials, positioning SpliTrip for funding and development.